All calculations based on our experiences elsewhere fail in New Mexico.“– Lew Wallace, Territorial Governor of New Mexico, author of “Ben-Hur”
The line between marketing, communications, and media relations has blurred. 2540 Group helps organizations navigate those lines through marketing consultation, media relations, writing, research and assisting organizations in identifying appropriate internal or external resources needed for projects and initiatives.
Social media has become a vital part of the marketing and communications mix. But the two-way nature of social communications comes with some risk. 2540 Group works with organizations and teams to develop effective social media strategies that both meet business goals and reassure leadership.
Many times, large organizations need assistance with large-scale communication projects, communication audits, crisis communications, media relations and communications counsel. 2540 Group can function as either temporary communications team members or as strategic advisors.
2540 Group assists organizations in comprehensive community relations campaigns including strategic planning, media relations, events and community connection/support recommendations.